Sample web copy for the home page of a cannabis dispensary

This was for an SEO campaign with a greater focus on beefing up the client website’s on-page content and building additional pages geared towards gaining organic traffic, given the limitations that the cannabis industry may have had with some advertising platforms.

Branding copy should always be consistent, especially in the meta title and meta descriptions. Since this was a Month 1 campaign, there is an emphasized use in branding keywords for the meta data. And considering that we want a humble, mom-n-pop type of store to help convert more sales by way of foot traffic as well, geo-targeting, when executed naturally, will help optimize the content as well.

For the new pages, the content had to be exhaustive — from the services, products, and blogs — even when the outcome may appear text-heavy. This was necessary so that the voice of the brand, as an authority in the weed business, increases. One way around this is creating more sections and working with wireframes.